Arkansas Press Women - Contest Categories

Arkansas Press Women

Contest
-Contest Rules
-Categories
Print Media
Photography
Radio/TV/Web
Advertising
Public Relations
Speeches
Collegiate
Achievement
Books/Fiction

-Entry Form
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-2001 Winners
-Sweepstakes

High School Journalism Contest

2009 Contest Categories

This page: Advertising, Public Relations and Speeches
Previous page: Radio/Television and World Wide Web
Next page: Collegiate Categories

CATEGORY	SUB-CATEGORY
ADVERTISING ENTRIES
Print media advertising Categories 36 through 39 General instructions: Submit tearsheet(s) of the ad or campaign/series. For electronic ads, submit printouts, DVDs or CDs for Web sites or e-newsletters in which this ad or campaign series appeared. Each entry MUST be accompanied by a one-page statement including reason for the ad or campaign, special strategies used, effectiveness in terms of results and the role of the entrant in carrying out the project. Judges will consider the originality of the selling idea or promotion, adaptability and suitability of idea to the advertiser, appropriate choice of medium, makeup and appearance, style and content of copy, and results.
36. Newspaper, Trade Paper, Magazine, newsletter or Web site - Black/white display or electronic display (single ad)	A. Retail product or service. B. Institutional or image.
37. Newspaper, Trade Paper, Magazine, newsletter or Web site - Color or spot color display (single ad)	A. Retail product or service. B. Institutional or image.
38. Newspaper, trade paper, magazine, newsletter or Web site – print or electronic campaign or series built around one subject (black/white, color or spot color)	A. Retail product or service. B. Institutional or image.
39. Single-sheet poster / poster campaign / billboard / banner (any size, black/white or color)	A.Single-sheet original poster. Submit poster OR send photo/printout of entry (no larger than 8.5" x 11") or DVD with jpg file no larger than 3 megabytes. B. Original poster campaign. Submit posters OR send photo/printout of entry (no larger than 8.5" x 11") or DVD with jpg file no larger than 3 megabytes. C. Billboard. Submit photo no larger than 8" x 10" of entry. D. Banner. Submit photo no larger than 8" x 10" of entry.	.
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Electronic Media Advertising Categories 40 and 41 Submit audiotape cassettes or CDs for radio entries and VHS videotape cassettes, CDs or DVDs for television entries. Each entry MUST be accompanied by a brief statement including reason for the commercial or campaign, special strategies used, effectiveness in terms of results, and the role of the entrant in carrying out the project. Judges will consider the originality of the selling idea or promotion, adaptability and suitability of idea to the advertiser, creativity, clarity of writing and/or presentation, production values, technical excellence and results.
40. Radio single commercial or campaign built around one subject	.
41. Television single commercial or campaign built around one subject.	.
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PUBLIC RELATIONS/PROMOTION/PUBLICITY
Communications programs and campaigns Categories 42 through 45 General instructions: Each entry MUST be accompanied by a one-page statement that includes the research or reason for the program or campaign, audience, strategies used to reach this audience, theme (if any), timetable, budget, and how program or campaign was evaluated. Entry must have been under the overall supervision of the entrant, with role defined in statement. In audiovisuals, for example, entrant must document role to state whether it included scripting only, scripting and photography, photography only, production, etc. Attach major supporting items including brochures, press releases, speeches, videotape, audiotape, CD or DVD (limit sample to FIVE (5) minutes). If displays are too large to include in a 9" x 12" envelope, send photo/printout of entry (no larger than 8.5" x 11") or DVD with jpg file no larger than 3 megabytes. Materials submitted in this category also may be entered in categories 47-54. The program or campaign must have been completed by Dec. 31 of the contest year. Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality.
42. Community or Institutional relations Program or campaign designed to improve an organization's relationship with key publics or a community.	.
43. Public service Program or campaign for the public good.	.
44. Internal communications Program or campaign designed to improve relations within an organization.	.
45. Marketing program or campaign for new or existing service or product	.
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Audiovisuals Category 46 Entry must be creatively directed, edited and executed by the entrant. Submit appropriate format (i.e. slides, VHS videos or CDs with viewable PowerPoint or similar presentation).
46. Audiovisuals	A. Still illustration or multi-image slides B. Video productions C. PowerPoint or similar presentation method.
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PR printed materials Categories 47 through 54 This sub-division includes PR print materials and those produced for CD-ROM, DVD and e-mail. Materials created for the Web should be entered in Categories 32 through 35. Entry must be creatively directed, edited and executed by the entrant. Submit ONE (1) sample. Each entry MUST be accompanied by a one-page statement that includes description of entrant's role in carrying out project, general objectives, audience, theme (if any), frequency, budget and how entry was evaluated. Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact, and technical quality. Note: The body of the publication determines the color subcategory. For example, if the cover is 4-color but the body is 1- to 3-color, it should be entered as 1- to 3-color.
47. Annual report	A. External annual report B. Internal annual report C. General report
48. Magazine	A. One- to three-color B. Four-color
49. Magapaper/tabloid	A. One- to three-color B. Four-color
50. Newsletter	A. One- to three-color B. Four-color
51. Brochure	A. One- to three-color B. Four-color
52. Catalog	A. Retail or Manufacturing. B. Educational institutions.
53. Direct mail marketing	.
54. Manuals and handbooks	.
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INFORMATION FOR THE MEDIA Categories 55 through 57
55. News or feature release - single release Submit a copy of original release and clippings of ONE (1) to THREE (3) published articles resulting from release, or reports of placement if used by electronic media. Each entry MUST be accompanied by a one-page statement that includes general objectives, audience targeted, theme (if any), media contacted, timetable, budget, follow-up, evaluative measurement and results statement. Judges will consider content and organization of copy, effective communication of message, clearly stated objectives, success in meeting objectives within the budget and in relating to audience, and general impact.	A. News release B. Feature release
56. News or feature releases - multiple releases Submit TWO (2) news or feature releases dealing with the same topic or campaign. Submit copies of original releases and clippings of ONE (1) published article or reports of electronic placement, which resulted from each release. Releases may have been rewritten by publication. Each entry MUST be accompanied by a one-page statement that includes general objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, evaluative measurement and results statement. Judges will consider content and organization of copy, effective communication of message, clearly stated objectives, success in meeting objectives within the budget and in relating to audience, and general impact.	.
57. Media kit -- tools to gain media coverage Submit TWO (2) to SIX (6) examples that make up a single media kit, which may include, but not be limited to, tip sheets, expert lists, media advisories and feature suggestion packets. In addition to the examples, results must be documented with at least two clippings, or reports of placement if used by electronic media resulting from the media kit. Each entry MUST be accompanied by a one-page statement that includes objectives, media contacted, audience targeted, theme (if any), timetable, budget, follow-up, evaluative measurement and results statement. Judges will consider success in meeting clearly stated objectives, in providing appropriate materials to selected media to assist with task of effective story telling about client, event, etc., and in getting desired coverage and results.	.
SPEECHES
58. Speeches Entry must be a minimum of FOUR (4) pages, typewritten and double-spaced. Each entry MUST be accompanied by a one-page statement that includes the title of speech, title of speaker, type of speech (persuasive, motivational, informative, etc.), description of audience (including name of group and size), date, and goal of the speaker in reaching the audience. The speech must have been delivered during the contest year. Judges will consider effective interpretation of subject matter, structure, appropriateness for audience and situation, writing for deliverability, organization of messages, and credible conclusion.	.

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