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2006 Contest Categories

This page: Advertising, Public Relations and Speeches
Previous page: Radio/Television and World Wide Web
Next page: Collegiate Categories

CATEGORY SUB-CATEGORY
ADVERTISING ENTRIES
Print media advertising
Categories 36 through 39
Submit tear sheet(s) of the ad or campaign/series. Each entry MUST be accompanied by a one-page statement including reason for the ad or campaign, special strategies used, effectiveness in terms of results, and the role of the entrant in carrying out the project. Judges will consider the originality of the selling idea or promotion, adaptability and suitability of idea to the advertiser, makeup and appearance, style and content of copy, and results.
36. Newspaper, Trade Paper or Magazine - Black/white display (single ad) A. Retail product or service.

B. Institutional or image.

37. Newspaper, Trade Paper or Magazine - Color or spot color display (single ad) A. Retail product or service.

B. Institutional or image.

38. Newspaper, Trade Paper or Magazine Campaign or series built around one subject (b/w, color or spot color)
Series may feature same product or service, or different products/services for same advertiser. Series must be related by theme or design format.
A. Retail product or service.

B. Institutional or image.

39. Single-sheet poster (any size, b/w or color)
Submit poster or send 8" x 10" photo of entry.
.
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Electronic Media Advertising
Categories 40 and 41
Submit audiotape cassettes or CDs for radio entries and VHS videotape cassettes, CDs or DVDs for television entries. Each entry must be accompanied by a brief statement including reason for the commercial or campaign, special strategies used, effectiveness in terms of results, and the role of the entrant in carrying out the project.
40. Radio single commercial or campaign built around one subject .
41. Television single commercial or campaign built around one subject. .
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PUBLIC RELATIONS/PROMOTION/PUBLICITY
Communications programs and campaigns
Categories 42 through 45
Each entry MUST be accompanied by a one-page statement that includes the research or reason for the program or campaign; audience; strategies used to reach this audience; theme, if any; timetable; budget, and how program or campaign was evaluated. Attach major supporting items including brochures, press releases, speeches, videotape, audiotape, CD (limit sample to five (5) minutes). Displays too large to include in the 9" x 12" envelope may be photographed and submitted if photos are no larger than 8" x 10". Materials submitted in this category also may be entered in categories 47-54. Entry must have been under the overall supervision of NFPW member, with role defined in statement. Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact of program, evaluation of effectiveness, and technical quality. The program or campaign must have been completed by the contest deadline.
42. Community or Institutional relations
Program or campaign designed to improve an organization's relationship with key publics or a community.
.
43. Public service
Program or campaign for the public good.
.
44. Internal communications
Program or campaign designed to improve relations within an organization.
.
45. Marketing program or campaign for new or existing service or product .
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Audiovisuals
Category 46
Entry must be creatively directed, edited and executed by NFPW member. Submit appropriate format (i.e. slides, VHS videos or CDs with viewable PowerPoint or similar presentation). Each entry MUST be accompanied by a one-page written statement that includes general objectives; audience; theme, if any; timetable; budget, and how entry was evaluated. Entrant must state her/his role in carrying out project. In audiovisuals, for example, entrant must document role to state whether it included scripting only, scripting and photography, photography only, production, etc. Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact, evaluation of effectiveness and technical quality.
46. Audiovisuals A. Still illustration or multi-image slides

B. Video productions

C. PowerPoint or similar presentation method.

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PR printed materials
Categories 47 through 54
Entry must be creatively directed, edited and executed by NFPW member. Submit one sample. Each entry MUST be accompanied by a one page statement that includes description of entrant's role in carrying out project; general objectives; audience; theme, if any; frequency; budget; how entry was evaluated. Judges will consider clearly stated objectives, success in meeting objectives and in relating to audience, effective use of media, general impact and technical quality.
47. Annual report A. External

B. Internal

48. Magazine A. One- to three-color

B. Four-color

49. Magapaper/tabloid .
50. Newsletter A. One- to three-color

B. Four-color

51. Brochure A. One- to three-color

B. Four-color

52. Catalog A. Retail or Manufacturing.

B. Educational institutions.

53. Direct mail marketing .
54. Manuals and handbooks .
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INFORMATION FOR THE MEDIA
Categories 55 through 57
55. News or feature release - single release
Each entry MUST be accompanied by a one-page statement that includes general objectives, media contacted, audience targeted, theme (if any), timetable, budget and follow-up. Submit a copy of original release and clippings of ONE (1) to THREE (3) published articles resulting from release, or reports of placement if used by electronic media.
A. News release

B. Feature release

56. News or feature releases - multiple releases
Submit TWO (2) news or feature releases dealing with the same topic or campaign. Submit copies of original releases and clippings of ONE (1) published article or reports of electronic placement, which resulted from each release. Releases may have been rewritten by publication. Each entry MUST be accompanied by a one-page statement that includes general objectives, media contacted, audience targeted, theme (if any), timetable, budget and follow-up.
.
57. Media kit -- tools to gain media coverage
Submit TWO (2) to SIX (6) examples that make up a single media kit, which may include, but not be limited to, tip sheets, expert lists, media advisories and feature suggestion packets. In addition to the examples, results must be documented with at least two clippings, or reports of placement if used by electronic media resulting from the media kit. Each entry must be accompanied by a one-page statement that includes objectives, media contacted, follow-up and results.
.
SPEECHES
58. Speeches
Entry must be a minimum of FOUR (4) pages, typewritten and double-spaced. Accompanying statement must include title of speech, title of speaker, description of audience (including name of group and size), date, and goal of the speaker in reaching the audience. Judging will be on effective interpretation of subject matter, writing and well-balanced, credible discussion. The speech must have been delivered during the contest year.
.
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