| CATEGORY
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SUB-CATEGORY
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| ADVERTISING
ENTRIES |
Print
media advertising
Categories 36 through 39
Submit tear
sheet(s) of the ad or campaign/series. Each entry
MUST be accompanied by a one-page statement
including reason for the ad or campaign, special
strategies used, effectiveness in terms of
results, and the role of the entrant in carrying
out the project. Judges will consider the
originality of the selling idea or promotion,
adaptability and suitability of idea to the
advertiser, makeup and appearance, style and
content of copy, and results. |
| 36.
Newspaper, Trade Paper or Magazine - Black/white
display (single ad) |
A. Retail
product or service. B. Institutional
or image.
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| 37.
Newspaper, Trade Paper or Magazine - Color or
spot color display (single ad) |
A. Retail
product or service. B. Institutional
or image.
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38.
Newspaper, Trade Paper or Magazine Campaign or
series built around one subject (b/w, color or
spot color)
Series may feature same product or service, or
different products/services for same advertiser.
Series must be related by theme or design format.
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A. Retail
product or service. B. Institutional
or image.
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39.
Single-sheet poster (any size, b/w or color)
Submit poster or send 8" x 10" photo of
entry. |
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Electronic
Media Advertising
Categories 40 and 41
Submit
audiotape cassettes or CDs for radio entries and
VHS videotape cassettes, CDs or DVDs for
television entries. Each entry must be
accompanied by a brief statement including reason
for the commercial or campaign, special
strategies used, effectiveness in terms of
results, and the role of the entrant in carrying
out the project. |
| 40.
Radio single commercial or campaign built around
one subject |
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| 41.
Television single commercial or campaign built
around one subject. |
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| PUBLIC
RELATIONS/PROMOTION/PUBLICITY |
Communications
programs and campaigns
Categories 42 through 45
Each entry
MUST be accompanied by a one-page statement that
includes the research or reason for the program
or campaign; audience; strategies used to reach
this audience; theme, if any; timetable; budget,
and how program or campaign was evaluated. Attach
major supporting items including brochures, press
releases, speeches, videotape, audiotape, CD
(limit sample to five (5) minutes). Displays too
large to include in the 9" x 12"
envelope may be photographed and submitted if
photos are no larger than 8" x 10".
Materials submitted in this category also may be
entered in categories 47-54. Entry must have been
under the overall supervision of NFPW member,
with role defined in statement. Judges will
consider clearly stated objectives, success in
meeting objectives and in relating to audience,
effective use of media, general impact of
program, evaluation of effectiveness, and
technical quality. The program or campaign must
have been completed by the contest deadline. |
42.
Community or Institutional relations
Program or campaign designed to improve an
organization's relationship with key publics or a
community. |
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43.
Public service
Program or campaign for the public good. |
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44.
Internal communications
Program or campaign designed to improve relations
within an organization. |
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| 45.
Marketing program or campaign for new or existing
service or product |
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Audiovisuals
Category 46
Entry must
be creatively directed, edited and executed by
NFPW member. Submit appropriate format (i.e.
slides, VHS videos or CDs with viewable
PowerPoint or similar presentation). Each entry
MUST be accompanied by a one-page written
statement that includes general objectives;
audience; theme, if any; timetable; budget, and
how entry was evaluated. Entrant must state
her/his role in carrying out project. In
audiovisuals, for example, entrant must document
role to state whether it included scripting only,
scripting and photography, photography only,
production, etc. Judges will consider clearly
stated objectives, success in meeting objectives
and in relating to audience, effective use of
media, general impact, evaluation of
effectiveness and technical quality. |
| 46.
Audiovisuals |
A. Still
illustration or multi-image slides B.
Video productions
C. PowerPoint or
similar presentation method.
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PR
printed materials
Categories 47 through 54
Entry must
be creatively directed, edited and executed by
NFPW member. Submit one sample. Each entry MUST
be accompanied by a one page statement that
includes description of entrant's role in
carrying out project; general objectives;
audience; theme, if any; frequency; budget; how
entry was evaluated. Judges will consider clearly
stated objectives, success in meeting objectives
and in relating to audience, effective use of
media, general impact and technical quality. |
| 47.
Annual report |
A. External B.
Internal
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| 48.
Magazine |
A. One- to
three-color B. Four-color
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| 49.
Magapaper/tabloid |
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| 50.
Newsletter |
A. One- to
three-color B. Four-color
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| 51.
Brochure |
A. One- to
three-color B. Four-color
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| 52.
Catalog |
A. Retail or
Manufacturing. B. Educational
institutions.
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| 53.
Direct mail marketing |
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| 54.
Manuals and handbooks |
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INFORMATION
FOR THE MEDIA
Categories 55 through 57 |
55. News
or feature release - single release
Each entry MUST be accompanied by a one-page
statement that includes general objectives, media
contacted, audience targeted, theme (if any),
timetable, budget and follow-up. Submit a copy of
original release and clippings of ONE (1) to
THREE (3) published articles resulting from
release, or reports of placement if used by
electronic media. |
A. News release B.
Feature release
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56. News
or feature releases - multiple releases
Submit TWO (2) news or feature releases dealing
with the same topic or campaign. Submit copies of
original releases and clippings of ONE (1)
published article or reports of electronic
placement, which resulted from each release.
Releases may have been rewritten by publication.
Each entry MUST be accompanied by a one-page
statement that includes general objectives, media
contacted, audience targeted, theme (if any),
timetable, budget and follow-up. |
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57.
Media kit -- tools to gain media coverage
Submit TWO (2) to SIX (6) examples that make up a
single media kit, which may include, but not be
limited to, tip sheets, expert lists, media
advisories and feature suggestion packets. In
addition to the examples, results must be
documented with at least two clippings, or
reports of placement if used by electronic media
resulting from the media kit. Each entry must be
accompanied by a one-page statement that includes
objectives, media contacted, follow-up and
results. |
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| SPEECHES |
58.
Speeches
Entry must be a minimum of FOUR (4) pages,
typewritten and double-spaced. Accompanying
statement must include title of speech, title of
speaker, description of audience (including name
of group and size), date, and goal of the speaker
in reaching the audience. Judging will be on
effective interpretation of subject matter,
writing and well-balanced, credible discussion.
The speech must have been delivered during the
contest year. |
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